THE EDIBLE SD CARD

Under many authoritarian governments, or on the watch for criminals, many photojournalists go as far as ingesting their SD cards to get rid of compromising footage. Numerous journalism blogs address the issue.

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Edible data, a PR campaign

To activate Canon’s partnership with the World Press Photo Foundation, we proposed to create the first SD card that is safe to eat.

An unconventional way to comfort reporters everywhere, raise awareness and acknowledge their efforts to the world.

 
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BRONZE | ADC Junior Awards 2018

Olga Alonso (CW), Joaquin Aubele (AD)