TAKE A SEAT, TAKE A STAND
The world's first seated march
The women's movement is on the rise, yet women are still sidelined in sports. This shows on the empty seats at the WNBA games. This season, the league calls all voices currently supporting women into the arena. By showing up to the game, you'll be doing more than supporting women in sports. You'll be standing up for women everywhere.
How to take a stand: arena division
The arena is divided into sections, each assigned to a partner organisation. When you take a seat, you'll be standing for a cause of your choosing and the WNBA will donate a portion of your ticket towards it.
On May 20th, our campaign got its own Twitter emoji, displayed every time someone used the hashtag.
And people kept twitting…
In the arena
OVER 200 MILLION
14.8% UP OF
UP 38% VIEWERS
OVER LAST YEAR
120 PIECES OF EARNED
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One Show | 2019 Finalist (PR)
Produced by Edelman for the Women's National Basketball Association
Olga Alonso (CW), Arjun Roy (CW), Paula Paela (CW), Belen Aragón (AD), Rodrigo Moran (CD), Kristen Kusterer (CD)