TAKE A SEAT, TAKE A STAND
The world's first seated march
The women's movement is on the rise, yet women are still sidelined in sports. This shows on the empty seats at the WNBA games. This season, the league calls all voices currently supporting women into the arena. By showing up to the game, you'll be doing more than supporting women in sports. You'll be standing up for women everywhere.
How to take a stand: arena division
The arena is divided into sections, each assigned to a partner organisation. When you take a seat, you'll be standing for a cause of your choosing and the WNBA will donate a portion of your ticket towards it.
On May 20th, our campaign got its own Twitter emoji, displayed every time someone used the hashtag.
And people kept twitting…
In the arena
OVER 200 MILLION
14.8% UP OF
UP 38% VIEWERS
OVER LAST YEAR
120 PIECES OF EARNED
Amy Poehler’s Smart Girls, The Undefeated, Ticket News, AIM, Think Progress, MSR News Online, Fox News, Advices4All News, World News Guru, Topix, HNV News, MediaPost, Bill O’Reilly, Ny Sports Journalism, WTOP, Cronkite News, Yahoo!, Basketball Thrill, Deadspin, Sports Business Daily, Fansided, New York Sports Journalism, Washington Post, Black Trillions, African Sports Monthly, Swish Appeal, Women’s Hoops World, Complex, EBONY, Vibe, Global Citizen, A Plus, Slam Online, The Shadow League, Associated Press, ESPN, The New York Times, The Washington Post, USA Today, ABC News, Fox Sports, U.S. News & World Report, Daily Mail, Tampa Bay Times, Arizona Daily Star, NY Daily News, Taiwan News, Cache Valley Daily, Citizen Tribune, Courier Express, Daily Herald, Fort Bend Herald, Hasting Tribune, Herald Whig,Kartia Velino, KPVI, National Post, Niagara Falls Review, Richmond Times Dispatch, SC Now, Tbo, The Daily Journal, The Eagle Tribune, The Porterville Recorder,The Republic, The Washington Times, Victoria Advocate, Welland Tribune, Wow!, Newsday, SF Gate, The Charlotte Observer, Voice of Alexandria, Star Tribune,The News & Observer, Herald & Review, Bluefield Daily Telegraph, Your Erie, The Eagle, The Fresno Bee, Waco Tribune-Herald, Idaho Statesman, Spectrum News, Finger Lakes Times, Albert Lea Tribune, WacoTrib.com, China Post, FOX 59, Yahoo! Sports, MSN News, Indianapolis Business Journal, Circa, WHIO TV,KDH News, The Spokesman Review, Dothan Eagle, KLBJ News Radio, Post Bulletin, The Spokesman-Review, News OK, Sportskeeda, Star Advertiser, Hickory Record, The Bradford Era, Atlanta Black Star, ESPN, Glamour
GOLD | Effie Awards
SHORTLIST | Cannes Lions
BRONZE | One Show
Produced by Edelman for the Women's National Basketball Association
Olga Alonso (CW), Arjun Roy (CW), Belen Aragón (AD), Rodrigo Moran (CD), Kristen Kusterer (CD)