TAKE A SEAT, TAKE A STAND

The world's first seated march

The women's movement is on the rise, yet women are still sidelined in sports. This shows on the empty seats at the WNBA games. This season, the league calls all voices currently supporting women into the arena. By showing up to the game, you'll be doing more than supporting women in sports. You'll be standing up for women everywhere.

 
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How to take a stand: arena division

The arena is divided into sections, each assigned to a partner organisation. When you take a seat, you'll be standing for a cause of your choosing and the WNBA will donate a portion of your ticket towards it.

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Social  #WNBATakesAStand

On May 20th, our campaign got its own Twitter emoji, displayed every time someone used the hashtag.

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And people kept twitting…

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In the arena

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OVER 200 MILLION

MEDIA IMPRESSIONS

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14.8% UP OF

ATTENDANCE

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UP 38% VIEWERS

OVER LAST YEAR

 
 

120 PIECES OF EARNED

MEDIA COVERAGE

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Featured on:

Amy Poehler’s Smart GirlsThe UndefeatedTicket NewsAIMThink ProgressMSR News OnlineFox NewsAdvices4All NewsWorld News GuruTopixHNV NewsMediaPostBill O’ReillyNy Sports JournalismWTOPCronkite NewsYahoo!, Basketball ThrillDeadspinSports Business DailyFansidedNew York Sports JournalismWashington PostBlack TrillionsAfrican Sports MonthlySwish AppealWomen’s Hoops WorldComplexEBONYVibeGlobal CitizenA PlusSlam OnlineThe Shadow LeagueAssociated Press,  ESPNThe New York TimesThe Washington PostUSA TodayABC NewsFox SportsU.S. News & World ReportDaily MailTampa Bay TimesArizona Daily Star, NY Daily NewsTaiwan NewsCache Valley DailyCitizen TribuneCourier ExpressDaily HeraldFort Bend HeraldHasting TribuneHerald Whig,Kartia VelinoKPVINational PostNiagara Falls ReviewRichmond Times DispatchSC NowTboThe Daily JournalThe Eagle TribuneThe Porterville Recorder,The RepublicThe Washington TimesVictoria AdvocateWelland Tribune, Wow!, NewsdaySF GateThe Charlotte ObserverVoice of AlexandriaStar Tribune,The News & ObserverHerald & Review, Bluefield Daily TelegraphYour ErieThe EagleThe Fresno BeeWaco Tribune-HeraldIdaho StatesmanSpectrum News, Finger Lakes TimesAlbert Lea TribuneWacoTrib.comChina PostFOX 59Yahoo! SportsMSN NewsIndianapolis Business JournalCircaWHIO TV,KDH NewsThe Spokesman ReviewDothan EagleKLBJ News RadioPost BulletinThe Spokesman-ReviewNews OKSportskeedaStar AdvertiserHickory RecordThe Bradford EraAtlanta Black StarESPNGlamour


 
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GOLD | Effie Awards

SHORTLIST | Cannes Lions

BRONZE | One Show

Produced by Edelman for the Women's National Basketball Association

Olga Alonso (CW), Arjun Roy (CW), Belen Aragón (AD), Rodrigo Moran (CD), Kristen Kusterer (CD)