To denounce the unfair coverage of women in sports media, we pitched a radio campaign to the UNESCO that aired on World Radio Day.

To write these spots, we were inspired by real life sporting moments that failed to appreciate what it takes to be a professional athlete. 

Produced by BETC Paris.

Press | Editor's pick on Ad Age.

Olga Alonso (CW), Joaquin Aubele (AD), David Martin (CD)