Ikea showrooms look like film sets.
So, why not create a better everyday for the many people in the film industry?
Ikea will open their showrooms to students and emerging filmmakers during non-business hours. As a result, customers will get to watch Ikea’s catalogue on the big screen.
Youtube will air the series, a shareable platform where filmmakers can promote themselves.
The best short films will pre-roll at movie theaters.
In-store customers will have a chance to watch full-length films right at the location where they were shot.
‘Watch our showrooms come to life’
Olga Alonso (CW), Kaynan Consoli (AD)