Ikea showrooms look like film sets.

So, why not create a better everyday in line with Ikea’s vision ‘for the many people’ in the film industry?

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Coming soon

Ikea will open their showrooms to students and emerging filmmakers during non-business hours. As a result, customers will get to watch Ikea’s catalogue on the big screen.


Youtube will air the series, a shareable platform where filmmakers can promote themselves.


The best short films will pre-roll at movie theaters.


In-store customers will have a chance to watch full-length films right at the location where they were shot.


‘Watch our showrooms come to life’

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Olga Alonso (CW), Kaynan Consoli (AD)