BLEACH FOR THE REEF

The Great Barrier Reef is suffering the worst coral bleaching event on record. World Wildlife Fund for Nature realised that they must enable people to speak up now or we will lose the reef forever.

 
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Bleaching spreads

Filter effects account for millions of snaps a day, so they can become a dynamic way to spread news.

This selfie-filter 'bleaches' your hair to resemble the condition of dying coral.

 
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Your face, your signature

By sharing your picture, you're actually appealing to the UNESCO to enlist the reef as endangered.

This petition uses facial recognition technology to keep track of the signature tally.

A selfie that makes you face coral bleaching to help save the reef.

Olga Alonso (CW, AD)