BLEACH FOR THE REEF
The Great Barrier Reef is suffering the worst coral bleaching event on record. World Wildlife Fund for Nature realised that they must enable people to speak up now or we will lose the reef forever.
This selfie-filter 'bleaches' your hair to resemble the condition of dying coral. In turn, becoming an enjoyable way to spread awareness.
Your face, your signature
By sharing your picture, you’ll be actually appealing to the UNESCO to enlist the reef as endangered.
This petition is like no other, because it uses facial recognition technology to keep track of the signature tally.
‘It’s time we face coral bleaching to help save the reef.’
Olga Alonso (CW, AD)